I have to agree that the proposed elevations look OK in isolation, but the drawings are careful not to show the proposal in the context of its neighbours. It's really quite a large increase in density when compared to the original plans
DC/06/63019/X 1x studio, 4x 1 bed: total 5 units, 5 beds
DC/06/63460/FT 2x studio, 0x 1 bed, 2x2 bed 1x 3 bed: total 5 units, 7 beds.
DC/07/65872/X Retrospective addition of 2x 1bed in basement: total 7 units; 9 beds
Demolish and rebuild:
DC/08/69345/X 0x studio, 1x1 bed, 7x2 bed, 1x3 bed: total 9 units, 18 beds, 5 storey
DC/08/68203/X 2x studio, 6x1 bed, 2x 2 bed, 2x 3 bed: total 12 units, 18 beds, 4 storey
DC/10/74482/X 0x studio, 7x 1 bed, 1x 2 bed, 1x 3 bed: total 9 units, 12 beds, 3 storey + basement
The only place that Mincove Global (the agent) appear on the internet is this planning application