Press Release
Date 4/9/12

Sainsbury’s Forest Hill gives local residents the opportunity to see the Paralympic Torch in their own London 2012 Paralympic Games Torch Relay

• Sainsbury’s Forest Hill customers and colleagues yesterday had the chance to see the Paralympic Torch on as it passed through in Sainsbury’s own local Paralympic Torch Relay
• Will Keane and Sarah Davies ran with the Torch from Forest Hill store to Dulwich store.
• 17 Sainsbury’s stores across South and East London will be taking part in a one day Torch Relay to celebrate the London 2012 Paralympic Games
• The Relay will ended at Sainsbury’s Stratford at 8pm last night

Following the success of the 24 hour London Paralympic Torch Relay last Wednesday, one of the Torches was involved in a local Relay across Sainsbury’s stores in South and East London yesterday. On Tuesday 4th September at 9:30, Will Keane and Sarah Davies ran from Sainsbury’s Forest Hill with the Torch to help promote the Paralympic Games, which began on Wednesday 29th August.
Customers and colleagues at Forest Hill had the chance to see the Torch when it arrived at the store at 9:30am. Will Keane and Sarah Davies ran with the Torch to Dulwich Sainsburys.
The one-day 12-hour Relay began at Streatham Common and ended at Sainsbury’s Stratford last night at 8pm. The store is opposite Westfield and the Olympic Park, the home of the London 2012 Paralympic Games.
Sainsbury’s is the first ever sole sponsor of the Paralympic Games, which take place from 29th August to 9th September, and the only retailer giving people across the UK the chance to see the Torch up close.
Sainsbury’s Regional Operations Manager Pete McDonough added: “Our colleagues had a great time running with the Torch across South and East London yesterday. It was a fantastic opportunity to see the Torch up-close and feel the buzz of the Paralympic Games, which we’re proud to be sponsoring”.
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For more details please contact Kevin Smith, Local PR Executive on 0207 695 3578 or kevind.smith@sainsburys.co.uk

London 2012
• Sainsbury’s are the first ever Paralympic-only sponsor In April 2011 Sainsbury’s launched ‘The 1 million kids challenge’. This aims to get 1 million kids to try a Paralympic sport and to make Paralympic sports more accessible, by supplying free sports equipment to schools so children can give Paralympic sports a try for the first time

Sainsbury’s 1m Kids Challenge
• The 1 Million Kids Challenge was announced in April 2011. The 1 Million Kids Challenge is Sainsbury’s initiative to get 1 million kids to try a Paralympic sport
• It is only open to schools (primary and secondary) that are registered with Sainsbury’s Active Kids and have received a Paralympic kit
• To date Sainsbury’s has distributed 5,726 packs of equipment to participating schools
• Participating schools will be eligible to win the opportunity to become involved in the Paralympic Torch Relay

Active Kids
• David Beckham joins Ellie Simmonds as ambassador to Sainsbury’s Active Kids campaign
• Sainsbury’s Active Kids was launched in February 2005, in response to growing concerns around children’s activity and obesity levels.
• Active Kids has donated over £115 million worth of equipment and experiences to nurseries, schools, Scout and Guide groups, and Clubmark accredited sports clubs (or acceptable equivalent), can exchange for a variety of sports and activity equipment and experiences.

Get Set
• Get Set is the official London 2012 education programme for schools and colleges across the UK. It provides free learning resources for 3-19 year olds to find out more about the Games and explore the Olympic Values of excellence, friendship and respect, and the Paralympic Values of determination, inspiration, courage and equality. It also offers access to exciting prizes and opportunities through participation in competitions and partner programmes. There are over 17,000 schools and colleges registered with Get Set.
• Sainsbury’s 1 Million Kids Challenge is part of Get Set + and is featured within the Paralympic Games theme.
• The Get Set network is the London 2012 reward and recognition scheme for the active community of schools and colleges across the UK that are demonstrating a commitment to living the Olympic and Paralympic Values. Members of the network gain the right to use the London 2012 education logo, and are given priority access to the most exclusive prizes and opportunities. There are currently over 2000 members of the Get Set network.
• All schools participating in Sainsbury’s 1 Million Kids Challenge are eligible to receive even greater reward and recognition from London 2012 by joining the Get Set network.
• Visit http://www.london2012.com/getset for more information