I would have said 'the bigger picture for the whole neighbourhood' was that the introduction of a place to buy fresh fruit, veg and meat on our high street along with a free cash machine would be hugely beneficial to the neighbourhood, with it it would definately bring more foot fall in with the by product being higher visibilty (and with it custom) to the rest of the parade.

There is already a large loading bay outside the proposed site and Sainsbury's have provided indepth paperwork on its delivery and transportation process to the council not to mention what their community team presented to the public/council meeting a while back.

I have lived in the area a few years, however I am unsure of the traffic calming measures you mention HOPcat but I do know that the majority of deliveries will take place outside busy times and would not really, in the grand scheme of things, affect the high street much. However, it is a highstreet after all and increased noise to some extent, deliveries and all the other things which come hand in hand with the day to day running of a central parade of shops should always be expected when comparing it with side or back streets. It is all part and parcel surely.

The building of houses, flats or offices is not a new phenomenon, especially around these parts, where would we all be living today if that never happened?