I think Michael pretty much said it earlier in so much as a fishmonger or greengrocer setting up shop now is highly unlikely due to the duplication and undercutting capability of the market....rents, rates, maintenance of a shop, staff etc etc go against anyone setting up shop against that - it might seem pedantic to bang on about this but it's a fact. I've said it before but this http://www.v22collection.com/about/ is just about the most exciting and (potentially) hugely transformative thing to happen to FH in a while, and i think it'll affect the footfall along D'mouth Rd significantly; hopefully traders across the whole of the town centre realise this and understand that there are more opportunities for capitalising on increased footfall coming their way (as opposed to up the hill)!