The difference in walking distance between the Borough Market zones is on a different scale entirely to what nottinghillbilly suggests.

I do agree that a 'Totally Local' stall (free from Horniman market) would be a great idea to promote all the shops down the hill.

But, at the risk of being unpopular, I don't think splitting the market is a good idea. At the moment, it's still building as a 'destination'. They are 'training' their customers into a weekly habit of visiting and getting used to getting essentials (fruit/veg, breads, eggs, cheese, meats) and some treats (cakes, muffins, snacks) from them rather than supermarkets or hiking into Borough. People like simplicity - it's on in one place every week and there's no thought process.

As soon as you start making people figure out either than it's only on every other week or which stalls are where, it gets more complicated and people don't bother.

I'm also fairly sure that the Horniman want to drive more family footfall to themselves in the winter months so I'm not sure what's in it for them to dilute the market? If the Dartmouth Road traders had wanted to drive footfall and think a farmers market would have helped, why didn't they start one at the pools months ago?

Is there anything else the Dartmouth Road shops could do in that space to encourage more pedestrian traffic and use as a differentiator? A good arts/craft market? A modern 'flea' market for people to rummage through with vintage jewellery/crockery/accessories?