The potato growing and marketing industry is huge in the UK.
It is so large that in earlier this year a Sainsburys manager in their HQ was convicted of receiving bribes from growers in the order of £5m.
This resulted in overcharges (ultimately to us the retail customers) of over £9m. Have not seen any evidence of Sainsburys or the Potato Council making any efort to reimburse the customers for the fraud.
Michael is right to question as to who would be the real beneficiaries of their statement "it would be preferable........".