I've read the Which Report, I think it's slightly unfair.

There are tight restrictions on supermarket packaging. If a fish is farmed you can't show a boat on a loch catching the fish for instance. If it's strawberry flavoured (and contains no strawberries) you can't put a real strawberry's on the packaging.

When you photograph supermarket products for packaging you have to use the actual portions in the shot, the actual product and cook it according to instructions. You are allowed to dress the product for photography, rebuild it so it looks good, but you can't add anything that isn't there. It isn't allowed to appear much bigger on the packaging than actual size.

We worked on Tesco Finest produce a few years ago and the farmers and farms on the packing were the actual farmers producing the food.

I know about Lockmuir, it's just a name (I worked at M&S designing packaging) for the range. Lidl do this on ALL their own brand packaging (none of it is labelled Lidl, they make them look like unheard of brands), Tesco started doing the same with the 'discounter brands'.

Brands have been making up fake brand names since time began. Uncle Ben has nothing to do with the rice and is fictional
There was no Betty Crocker
Dr Pepper was fiction
Superdry clothing is fake and in reality has nothing to do with Japan and speedway
Yo Sushi is a British brand, not Japanese
The Windsors changed their name from Saxe-Coburg and Gotha due to being at war with Germany in 1917.
But
Coca Cola really did have cocaine in it.