It's interesting that people seem to fall for Lidl's fake brand approach and that some people even think that it's not true!

Another twist Tinkerbell is that the same suppliers for M&S Indian ready meals also make Tesco, Waitrose and Sainsbury's (there are 3 companies. Same goes for almost every other supermarket and and brand good.

BUT they are not all the same. Each supermarket has their own development chef/s appointed (see the Leiths commercials for ASDA recently) and they have different costs per unit. Generally the more expensive the ingredients, the better the products. Products by the same supplier can vary a lot. I've been to some taste tests, you will surprised who makes what!

But that goes for many Brands too. There isn't a huge factory making Persil or Fairy Liquid. They are actually made under license by companies such as Remploy who make lots of products for lots of brands…and own brands.

On another note, anyone ready Mary Portas's report on High Streets? It's excellent.

This post was last modified: 13-12-2011 08:03 PM by sydenhamcentral.