This secretive nonsense is stupid, clearly whoever has taken it over do not have any serious plans
Now that the sainsburys is confirmed the building should be more attractive to serious businesses not a bunch of hippies
I have no connection with the business but I can assure you that far from being nonsense, the business is serious and the marketing inspired - and it is working well AFAICT on a short lease.
Strategically, as far as the parade is concerned, a more visibly present business would be much more preferable. And, yes I would agree that the confirmation for Sainsburys should help encourage this.