That's the good thing about a takeaway 'delivery' service, it can be based anywhere in the local area and it will deliver to your door.
Domino's size and money is the only reason it is going for that plot, it has a HUGE marketing/advertising budget and along with other advertising it's the best way to market their product encouraging all the locals to eat their high fat high cholesteral product. If it does get the go-ahead to move in that's the only reason it will survive!!!!
Mr Pizza? What Mr Pizza? See, never heard of it, best give it a try. Ahhh, the power of advertising.