"The bikes go on the pavement."
Not overnight.

"The parade already has a Pizza delivery shop."
Soon it may have two. This is called competition. In theory, competition is good for consumers because it encourages (some would say obliges) businesses to keep their standards higher and their prices lower than if they had a monopoly. With a name like Redalways, you're surely not opposed to the idea of better, cheaper pizza for the masses?