Its a good way forward but I do question the wisdom of getting local people to clear pavements and do wonder if those who recommend this course of action live in a different world, one where everyone has loads of time and there are no such things as bad backs!

Last year some in my road did that but the cleared areas of tarmac turned to black ice once it started to melt. Personally I preferred to stay on the compacted snow.( over the shoe crampons very useful here) . And during a period of regular and sustained snowfall how often is the pavement to be cleared?
Like a lot of people with leaving home much earlier to take the children to nursery/school due to snow, and get to work, and it being 7pm by the time we got back home, we wouldn't have had the time or opportunity to do this last winter even if we'd wanted to unless we were out there at midnight. There is also no way I'd want my partner to risk pulling a muscle which might mean being off work with potential loss of pay.
Something for fit and energetic retirees only I think!