Michael, the historic roots of the word feminism are hard to ignore - therefore it would be quite difficult to find a word excluding the 'fem' aspect that doesn't sound contrived and clumsy.
I expect even now there will be men on here who will have decided I'm a flag waving harridan for daring to use the word. I think it's incredibly sad that 'feminism' now carries such negative connotations. I see it as an all-embracing thing - a drive towards equalility for all.
We also need to take a global view on this - if we look at women alone, it's only in a relatively tiny proportion of the world that they have any degree of equality. So we can't afford to be complacent about it.
I also agree that many working class boys and young men are struggling at school but it's hardly being ignored. In education circles there are very serious debates going on about this and attempts made to address the problem. But it is a complex one and I work with many of these young men myself - so I know it's often about embedded attitudes rather than a concerted attempt to neglect their needs or teachers not caring. Let's not forget there are many females from poorer backgrounds who are suffering just as much, but the current focus is on how to help young men.