There are lots of people, and they all want to shout ME ME ME. Some are going to be disappointed.

What if the school next to you is run by religious loonies and you don't want to send your kid there?

What if it's NOT run by religious loonies, so you don't want to send your kid there? Or the wrong sort?

What if it's a notorious plughole, and you'd rather your kid got on a bus for miles than spent one day there?

What if your kid shows an aptitude for something the school across the borough is renowned for, but the one next door doesn't even have the facilities for?

What if there were any single other factor in play, other than the one that favours you?