As I said, I'm apparently plainly not representative, as you already seem to have decided you know all about what the residents of this area do and would like.

I don't find the rat-running (if that's what it is) a particular issue for me. In fact, I had to conceal a mighty grin as I was driving the opposite direction to the huge queue of waiting traffic the day before yesterday (and there was no problem with two lines of traffic and parked cars either side). Rat running only works if it speeds up a journey - people would give it up if they knew they regularly get stuck in a queue. Therefore, is that not some clue that the people in that queue are perhaps not rat-running, but using the most direct route for them?