Gingernuts... who is 'self interested' here? The parents of the children at the nursery or the next door neighbours protecting the price of their house?
In this current climate we should be applauding any new successful business, not driving it into the ground. Especially as this one is run by a young mother, trying to do the best for her children.
You need to live in the real world - not the gilded parapet of Liphook Crescent.