This looks like a classic "slow news day" story, with a company press release issued to get as much free advertising as possible on a quiet Friday in August.

I particularly like their quote:

"The research highlights a broad mix of areas across the north and south of the UK so it is clear that no matter where you live, there is always a risk you could become a victim of theft or burglary." [so you'd better get some insurance from us nice people at moneysupermarket!]