Free parking for an hour seems great for local businesses and is 30 minutes more than the council car park, to my knowledge.

You can send any ticket to me, but as you didn't park, I'm guessing there won't be one and if there was one, sending it to me would serve no purpose whatsoever, even if you knew my address.

Any ticket will tell you who you need to communicate with, in this case, TFL.

Signage looks fairly clear to me. If you think that's unclear, try parking a motorcycle in London and trying to confirm if it is free parking in the street bays or in car parks. First step is to find out what council operates the roads. The next step involves a mobile phone and internet access.