Il Mirto couldn't have generated more goodwill had they spent thousands of pounds in advertising. Good luck to them. They deserve to do well. I shall certainly become a customer.

It may be worthwhile for her own sake for the proprietor of Sugar Mountain to consider attempting to build bridges by apologising.

I have never been into either establishment, but looking from the outside in, this complaint to Trading Standards appears to have achieved little, particularly as Lewisham appears itself to have suggested the word handmade as an acceptable alternative, while certain allegations made on this forum by the proprietor of Sugar Mountain have, in my opinion, not done her or her business any favours.