Agreed the Perry Vale has done some tweaking around pricing and offers. But the core business - the food, the atmosphere, the staff - were all in place from the off. In other words, I knew what sort of place it was and what standard to expect (a very high one, as it turns out). A new (or revamped) pub needs to do the same: make it clear to patrons from the get-go what sort of pub it is, what marks it out. Whatever tweaking is required afterwards, that needs to be in place first.