I think we used to receive it, or possibly its SE4 incarnation, when we first moved here in 2007 (we're actually in SE4 but on the cusp of SE23). It seems to be a franchised operation paid for by advertising space.

Sometimes I pick it up in shops or other businesses and would agree it's full of East Dulwich stuff and has not much relevance to SE23! It's a nicely presented, attractive-looking magazine and the content could be so much better.