My problem is with publicly setting out a mission statement that on opening appears to not be realised. Here's what they said (source Forest Hill society website interview):

"The pub’s main drinks offer will be focused around craft beer and rotating local ales".

That's simply not the case. Carlsberg is not a craft or local beer, neither is Estrella, neither is Aspinalls a craft or local cider, neither are most of the other beers on offer. They have one Brixton beer and one Meantime I believe. I did a quick search and there are about a dozen breweries within 5 miles of Forest Hill including really good ones like Gipsy Hill, Brockley, Four Pure and Kernel (that's in addition to Brixton and Meantime). If you are genuinely committed to craft beer and rotating local ales then I suggest you would have more than just the two on offer (particularly since the Meantime on offer is now fairly ubiquitous across London).

I'm not in the pub trade but I'm guessing that you probably make more profit per pint on bland mass-produced rubbish like Carlsberg...

That said, it's early days and I hope they do succeed as that really is (along with the Dartmouth Arms) a real cornerstone business location in Forest Hill and it would be good to see it thriving. Though I really am very sad to see the Comedy and Music that the Hob offered seemingly removed from Forest Hill fabric for good.