If you are referring to the image Domino's provided to Brockley Central... that is from their withdrawn planning application which they, presumably, recognised was sub-standard since they withdrew it.
Here's a link to an earlier post with the reasons why I think this "revised image" is unacceptable and fails to meet the councils shop-front design planning policy: http://www.se23.com/forum/showthread.php...8#pid40888
They need to do a lot better on the design and they need to address the traffic concerns. We are still waiting to them to resubmit a new design.