This is just a hunch, but you don't live anywhere near Honor Oak Park do you Roz?
Not many people used the place before as the decore was dated, and atmosphere quite stunted. If businesses aren't good enough to survive it will die, people vote with their feet!!!!
You're always going on about peoples spending power; most of the time your own!!! I suggest you take a walk past Babur or Le Querce of an evening, it may come as quite a suprise to you ...then again, it's probably too far away from where you live for you to ever notice.
WE HAVE TWO 'LOCAL' (where's that 'local' support now Roz???) PIZZA TAKEAWAY PLACES ALREADY. WE DON'T NEED ANOTHER ONE, ESPECIALLY NOT ONE IN THE MOST ATTRACTIVE AND MOST IMPORTANT BUILDING ON 'OUR' MAIN ROAD!!!!!!