The location they've chosen could indeed be put to much better use, especially as most of Dominos trade is delivery. Seems like the HOP parade is one step forward, one step back.
Will be interesting to see where they plan to park their scooters. If it's on the parade itself then they'll presumably be using car parking spaces which could be better used for customers of the other businesses, if it's on Grierson Road then I hope police and/or Lewisham Council will ensure they don't ride them through the pedestrian/cycle only gateway onto Honor Oak Park.