Demographic information describing (inter alia) reading habits is fairly readily available for the area - ACORN, MOSAIC and what have you, much loved by the marketeers.

The most accessible source is Upmystreet.com, which characterises the prestigious UDB thus:

"Often, many of the people who live in this sort of postcode will be young, living in converted flats, in multi-ethnic areas. These are known as type 18 in the ACORN classification and 1.14% of the UK?s population live in this type.

Neighbourhoods fitting this profile are almost exclusively a London phenomenon, with high concentrations in most inner and outer London boroughs. Here is an overview of the likely preferences and features of your neighbourhood:

Family income High
Interest in current affairs Very high
Housing - with mortgage Low
Educated - to degree Very high
Couples with children Low
Have satellite TV Low

These young multi-ethnic communities are primarily found in London, with many living in houses which have been converted into flats.

Most people are in their twenties and thirties and there are only a few, very young children. The population is diverse. On the whole they are well qualified. Many are in professional and managerial jobs, with good incomes. Others have lower level qualifications and are likely to be office and clerical staff. There are also a significant number of students.

The majority of people are renting their homes privately. However, there is also a high proportion living in Housing Association property.

Public transport is by far the most popular method of travelling to work or study. Residents are also happy to walk, and only a minority see the need for a car. At this stage in their lives this type are not really thinking about investing their money. They will spend their spare money on travel, and will take long haul trips as well as European holidays.

They like exercise and sport, as well as more contemplative pursuits such as the theatre, the arts and self-improvement classes. They are also very interested in current affairs and read The Guardian and Independent as they commute to work".

So now you know.

I'm sure the picture is quite different though for all of you wearing string vests with mattresses in your front gardens over in West Catford.