Firstly, In response to Cellardoor's question, I dont work in Marketing or PR-more's the pity-Its probably be lucrative than the job I do do!
Also I agree with the comment of Farmers markets usually being a huge overpriced let-down.
Stalls selling the same old Chutneys and Jams, overpriced fruit and veg and the odd twee 'handmade' soap stall.
The Horniman market reminds me more of the excellent Farmers markets you get in the USA-fairly priced useful non twee produce.
I'm looking forward to tomorrow-and the coffee!