I hardly think I need to set my reasons out again beyond those I have already frequently, indeed perhaps rabidly, posted.
However, I also note your use of the phrase 'slickly presented.'
You could have said 'well presented' or 'professionally presented' but you went with 'slickly.' 'Slick' carries the barest perceptible nuance of sharp practice and the underhand, doesn' it? Gameshow hosts, used car salesmen and yes, dodgy politicians are slick aren't they? Heroes are never slick.
In the end, well, what can I say? The campaign is trying to wring money out of a government committed to the biggest programme of fiscal austerity this country has seen in peacetime. You don't need to be a marketing genius or, God forbid, a journalist, to know that a sloppily presented effort wouldn't stand a chance.